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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. As noted above, empower some or all of your employees and make them a PR...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Complementing content marketing efforts through social media can help acquire...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Your links, paid search, and social media acts as the icing, but your content, information architecture, content...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and acquiring links and social media connections. Review of copy for keyword optimization and link references in traditional marketing collateral.