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  1. Online Newsrooms Grow Up, Go Social, Get Optimized

    Small business that are growing fast, like the INC 500, should definitely upgrade their newsrooms. The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands...

  2. How to Create a Social Media Editorial Calendar

    Online newsrooms If you consider your colleagues, subscribers, prospects, and clients as “friends” – think about the power of a written and organized social media editorial calendar . One good place to start is the social media editorial calendar.

  3. Online Newsrooms Content Marketing Checklist: ‘Tis the Season & the Future

    Online newsrooms are spreading the holiday cheer – and sales – this year. Savvy brands like Ford Motor Company, Starbucks and T.J.Maxx are taking their online newsrooms to new levels by leveraging the power of content marketing and public relations.

  4. News Search Optimization and Real Time SEO: No More Yesterday's News

    Well, news search engines and social media are also changing industry best practices in newsrooms, too. Brown, Director of Search Strategy, New York Times Company; and Allison Fabella, SEO & Social Media Manager, The Atlanta Journal-Constitution.

  5. American Daily Newspapers Employ 25% Fewer People Than in 2001

    By the end of 2009, newsrooms of American daily newspapers may employ 25% fewer people than they did in 2001. During the Q&A part of the conference workshop, "Looking Ahead: The Nexus of Social Media and Public Relations," Peter Himler, founder and...