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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Test your branded keywords and test your clients’ branded keywords to see if they return the expected search results on these social networks. With the continual convergence of social media and SEO, we also need to think about the prospect of...

  3. New Google Analytics Social Reports: Measure SMM Value, View Streams

    Some of the networks Google is tracking for these reports are Twitter, Facebook, StumbleUpon, Reddit, LinkedIn, and Quora, to name just a few. Networks with a higher assisted/last interaction conversions ratio provide greater assisted conversions.