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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Location pages should be created with links to social media and review sites.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business unit...