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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    However according to Custora, clients coming from social networks don’t stack up against the CLV of clients coming from other channels. Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the last...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Many brands will find it necessary to focus efforts on the most effective or rewarding networks, ruling out others. Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified...

  4. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...

  5. 6 Billion Hours of Video Watched on YouTube Each Month

    At that event, DreamWorks Animation CEO Jeffrey Katzenberg also announced that his company had acquired AwesomenessTV, one of the most subscribed-to, teen-focused networks on YouTube. As a result, we're seeing a myriad of brands increasing their...

  6. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  7. Guy Kawasaki Talks Content Marketing, Social & Google+

    Additionally, as social networks continue to flatten the barriers of individual visibility, more and more "thought leaders" will continue to emerge. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his...