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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Location pages should be created with links to social media and review sites.

  2. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    People shared the secret that when customers are happy, they keep their product longer, they spend more over time, and they share their happiness with others either in person or on social networks. Search results beware and be aware, customer...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. Bouncing those ideas off your social media team and especially your own bloggers is an important next step.

  5. Google+ Drops Controversial Real Name Policy After 3 Years

    A recent infographic from Leverage New Age Media dives into some of the details surrounding the most popular social networks. Additionally, the research found that not as many brands are active on Google+, leaving the door open for social networks...

  6. 10 Shocking Facts About Content Marketing Today

    Despite the prominence of social networks and their relevance in content marketing, email is still the winner. Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn...