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  1. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Additionally, as social networks continue to flatten the barriers of individual visibility, more and more "thought leaders" will continue to emerge. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Content discovery is the second most significant use of social networks The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content.

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. BIA/Kelsey says that over the course of the coming years social networks will improve...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    So while they work with authorship data and how changes in networks affect behavior, they also focus on face-to-face interactions within the SES community. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to...

  6. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. His opening keynote is titled, “Social TV: How Marketers Can Reach and...