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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Grow your influencer network before you need them. Much is hyped about the value and "magic" of social media marketing. Content marketing is social, and it's time to move along the content continuum from stasis to storytelling.

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Not every social network is going to help your business or your customers. No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Finally, advertisers have a Facebook retargeting...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Maybe get real teen girls to tell their story of why they're happy with who they are...