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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown...

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Since 2010, the number of people who follow a brand or...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If the reasons to do so are unclear, I recommend reading the post Who Owns Your Social Network? Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is. The sparse tidbits we share on various social media platforms and in our user...

  6. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  7. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    It’s definitely not about “hey join my network” and you start pummeling them with your business information. From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+.