Two years ago, I asked, "Is the Social Media Press Release a Meatball Sundae? And I answered my rhetorical question by accusing the "social media press release" alias "social media news release" alias "social media release" of being a meatball sundae.
Mark also includes links to a number of articles on the topic, including: Is the Social Media Press Release a Meatball Sundae? Mark interviews Laura Sturaitis, senior vice president of media services & product strategy for Business Wire, Andy Beal...
A great book that influenced my columns, and one you should read if you're looking for further discussion of changing customer relationships, is Seth Godin's "Meatball Sundae. Coke is actively reaching out into multiple social media sites, such as...
Is Marketwire's Social Media 2.0 press release another meatball sundae? Does Social Media 2.0 deserve a second life? Social Media 2.0 - Witness for the DefenceThe web has changed the way we access information and people have discovered the power of...
Okay, okay, so I've already weighed in on the question, “Is the Social Media Press Release a Meatball Sundae? Last November, I provided four pieces of empirical evidence that demonstrated that social media press releases are the unfortunate result...
A "Meatball Sundae" Meet Up, ClickZ Experts I asked around to some search marketing and social media marketing friends, and got quite a range of responses. We're just a few weeks into 2008 now, which means there's still time to make a New Year's...
EST, Search Engine Watch will present a Web cast featuring Godin on the question on every marketer's mind: "How Do You Avoid the Meatball Sundae? The social media movement, the kind SEW Expert Carrie Hill has suggested in "Social Media for SEM...
SES Chicago Keynote – Seth Godin & 14 Trends to Avoid a Meatball Sundae So what's this Meatball Sundae all about? Day two at SES Chicago opened with a keynote speech from Seth Godin talking about Meatball Sundaes.
Defense of the social media press releaseYesterday afternoon, the prosecution asked, "Is the Social Media Press Release a Meatball Sundae? Strumpette testifies in social media press release trialWith the opening arguments out of the way, the...
Yesterday, during the prosecution's opening remarks, I asked, “Is the Social Media Press Release a Meatball Sundae? A short time later, the defense said, “Ladies and Gentlemen of the Jury, The Social Media Release is not a Meatball Sundae.
Yesterday afternoon, the prosecution asked, "Is the Social Media Press Release a Meatball Sundae? A short time later, the defense made its case on the PR 2.0 blog in a post entitled, "Ladies and Gentlemen of the Jury, The Social Media Release is...
Ladies and gentlemen of the jury, the prosecution will prove beyond a reasonable doubt that the "social media press release" alias "social media news release" alias "social media release" is unfortunately a meatball sundae.
Social Media + Press Release = Meatball Sundae? A meatball sundae is the unfortunate result of mixing two good ideas. In this case, the meatballs are the press releases and the sundae toppings are the Technorati tags, Digg buttons, del.icio.us...
In today's SearchDay, "Is the Social Media Press Release a Meatball Sundae? According to Seth Godin, a meatball sundae is the unfortunate result of mixing two good ideas. In this case, the meatballs are the press releases and the sundae toppings...
In today's By the Numbers column, "Facebook D-Day, Meatball Sundae," Eric Enge takes a look at social media through the lens of Seth Godin's recent webinar on the idea of the "meatball sundae. Social search is having a bigger impact than ever.
Seth Godin Dishes Out Meatball SundaesSES Chicago keynote speaker Seth Godin spent an hour dishing out his marketing wisdom on the ideas behind his new book, Meatball Sundae. Linking Issues & Social Media
Seth Godin Dishes Out Meatball SundaesSES Chicago keynote speaker Seth Godin spent an hour dishing out his marketing wisdom on the ideas behind his new book, Meatball Sundae. Integrating Marketing Efforts for Your Nonprofit Social Media Plan.
He expounded on the ideas behind his new book, Meatball Sundae. What is a meatball sundae? Seth also offered 14 trends to help organizations avoid ending up with the meatball sundae. The sundae is the hot fudge and the peanuts, the tactics of...
