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Social Media Measurement

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  1. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  2. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Why Cross-Device Measurement Matters

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. Content, Optimization, Measurement Huge advancements in technology are paving the way for greater understanding...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels.