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  1. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Lee Odden, Author of "Optimize" and CEO at TopRank Online Marketing, explains the thought behind the tweet:= Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing...

  3. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The session will be led by Lee Odden, CEO of TopRank and author of “Optimize”. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    That’s the reason I used them for 7 years before they became a SEO client for TopRank," Odden notes. While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond...