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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Of course, if the product development and PR possibilities don’t get clients onboard, sometimes, according to Saify, "[Search] is about scare tactics. Ryan agreed that teaching PR reps the language of SEO was a good strategy for influencing brand...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    All of these different tactics require a multichannel digital marketing approach for optimal results. This article is less about the tactics involved with creating and marketing content as it is about underscoring the challenges of orchestrating...

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. You will definitely reap some results from this strategy in the short term and next year...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Do you have any other tactics that have worked well for you? A great strategy is to leverage InMails. Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. It's a low-risk strategy that can yield big rewards.

  5. Content Conundrum: The Vanity vs. Performance Dilemma

    It starts with a well-thought-out strategy, which is complemented by tactics. Publishing for personal need, awareness, and engagement is an important part of your content marketing strategy. Many marketers actually rush to produce content via a...

  6. Conquering Content Marketing, Step 5: Measurement

    Since the beginning of our story, we've seen a variety of marketing tactics ranging from banner ads to viral videos to offline billboards. Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    iteration on your message and your tactics, and a well thought-out strategy. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  8. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and...

  9. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Step Back from Tactics to Focus on Strategy In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise...

  10. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. And while press releases as a link building strategy is hotly debated...

  11. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. But other than a few technical issues that affect some tactics, not much...