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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation. For example, if you created a PDF on the topic of running a social media...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media...

  3. Conquering Content Marketing, Step 5: Measurement

    Since the beginning of our story, we've seen a variety of marketing tactics ranging from banner ads to viral videos to offline billboards. Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    iteration on your message and your tactics, and a well thought-out strategy. For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different...

  5. Nuances of Spanish Language Search Marketing

    A Spaniard from Spain won't provide you the best cultural localization tactics for Mexico or Peru and vice versa. By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and...

  6. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Now, marketers must take a step back from the tactics of content marketing to refine their strategy. Step Back from Tactics to Focus on Strategy Improving organic search rankings is ranked as far less important as a content marketing objective, and...

  8. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And the analogy extends readily to SEO tactics. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Share them on social media and promote them to reporters and customers.