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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of themselves as Digital Marketers as opposed to SEO's.

  2. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    My experience tells me that most CEOs view social media as a function of marketing and PR that has not quite proven itself to be worthy of executive attention. Investing in SEO, social media, marketing, PR, and advertising will never prevent the...