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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  3. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of themselves as Digital Marketers as opposed to SEO's.