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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    And communicating the necessity of having these authors create the content to the necessary stakeholders well in advance of the project is equally as important. Bouncing those ideas off your social media team and especially your own bloggers is an...

  2. Nuances of Spanish Language Search Marketing

    By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and you might even make some good friends while at it. Also, about 60 percent of product reviews are shared in face-to...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Data from the Open Penguin Data Project suggests that anchor text is typically the third strongest predictor of whether you'll get hit. This is what made Social Media Examiner a resounding success. To bridge the gap between hardcore and mainstream...

  5. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  6. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  7. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. There's a huge amount you can learn about marketing by reading about...

  8. Focus on Who, What and How Before Crowdfunding Your Project

    Research and organize a list of influential media people (social and traditional) to engage and share campaign info. From a crowdfunding perspective, you'll work with available content, offers, channels and relationships in order to engage and...