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  1. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Map the Customer Journey with User Testing You see their screens and hear their voices as they...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. The new Google Analytics advanced segments allow you to...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" vs.marketing today: Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    He has seen engagement rates in tablets more engagements then display ads. In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic...