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  1. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. You never stop working on your organic strategy just because you might have...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. I think every business's content strategy will vary depending on their unique goals and priorities. This allures them to jump in with little preplanned strategy, and...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy.