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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and...

  2. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  5. Conquering Content Marketing, Step 5: Measurement

    Once the story broke about how American Denim hacked into my email to copy our campaign strategy, there was a strong media backlash again the company. This informed Lisa's strategy of turning the hacking scandal into news which created exposure for...