No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media...
Social Media A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for keywords can offer. Not only is it a good idea to make sure your product pages are...
Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. Now, if you're posting anything on a social media platform, that specifically...
Some ecommerce sites contain up to 25 scripts and social sharing services tend to fall into this list. Use a tool like Fliptop to match your pre-existing email database to your customer’s social media profiles.
These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. There are sites like this one devoted to weird sale items. Some try the "share to grab a bargain" option to incentivize social sharing, others...
In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail.
Therefore, a content marketing strategy can increase lead flow, sales, email signups, social media followers, and RSS subscribers. One of the fastest (and easiest) ways to connect and convert is through social media.
If not, then you should be looking to drive visitors from other channels, such direct type-ins due to brand awareness, email marketing, or referral traffic from social media, guest blogs, YouTube, and so on.
The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed that Facebook is rife with dodgy profiles, designed to click ads, Like pages, and waste large sums of your money.
We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...
The best links, like sales, are won over time, with a well-planned content marketing strategy and relationship building initiatives (such as social media participation). For example, a recent infographic we launched combined a series of social...
The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is targeting largely inbound links, dropping the rankings of sites/pages that might have unnatural links pointing to them.
Covario unveiled a new business unit, RIO SEO, that offers five search marketing and social media software modules. Just six years ago, there were three major search engines, social media marketing meant getting on the Digg homepage and the only...
A social media platform where users communicate through 140 characters or less. It can be thought of as being the "normal" for a niche of sites but may also refer to links for a certain market sector/keyword/locality/etc.
Optimized content marketing is at the intersection of organic search optimization, social media, all the recent Google algorithm changes, and content marketing. Google+ – Social networks and social media are about relationships and relationships...
Last year, I talked about how social media affects paid search before Google + was revealed and the dawn of paid search without keywords. The Display Network has changed from its origins of direct response and evolved into tool that complements...
Influencing rankings can be done in a totally decent fashion, but the SEO companies hired by lobby groups, multi-nationals, politicians, and countries, for example, collect and trade link value (mainly by creating and buying sites) as some sort of...
Ambiguity in the definitions of domestic vs.foreign sites and “facilitates or enables”, to the extent that even sites compliant with DMCA safe harbor provisions may still be vulnerable. Small sites won’t have sufficient resources to defend themselves.
That same article also documented how using social media's "wisdom of the crowd" (showing the most liked articles) was something that Bing tried, but then later removed. I believe that this happened because using social media mentions as votes in...
The user intent of social media is generally looking at pictures or reading about a decidedly trivial but somehow serendipitous stream of activity, not necessarily buying jeans. Search is really good at commercial intent; I'm not convinced that...
