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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This is the first time we’ve given the industry and the marketplace a sense of specifically how...

  2. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Location pages should be created with links to social media and review sites.

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? You can also promote whitepapers and e-books through...

  4. 3 Building Blocks for Content and Search Marketing Success

    Content and inbound marketing techniques encompass some traditional outbound techniques, such as email, but also look into far more engaging search, social, and digital techniques such as blogging, social media, search, and digital marketing and...

  5. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  6. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  7. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation

  8. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. A good place to start is in the social media sphere.