The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns. In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored...
Leverage Social Media For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another...
Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will show attendees how to intertwine paid, owned and earned media strategies to create an integrated digital marketing approach.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
From there they can share the videos on their websites, social media profiles (Facebook, Twitter, LinkedIn, etc.and in Google+. That advice can take you a lot further when you have news you need to get out about your business to the local media and...
I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Social media metrics on this platform center around the number of followers, views, votes...
The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. In the last 12-18 months, several factors have come together to form what could be...
While the items listed above aren't all of the pieces to the social media marketing puzzle, identifying how you measure up in each of these areas will put you down the path to improving your social strategy.
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Interestingly I didn't star as many articles on Penguin; I think that this...
The foundation for RTM was created by Regis McKenna back in 1995, and while his original writings are nuanced to the time, I believe his work foreshadowed modern Internet marketing, and also what we now call social media.
Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report. Australian small businesses inch towards social media – Econsultancy78 percent of (200) small...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. When you start talking anything mobile, social, etc.your marketing...
GH: We launched the BOTW Media Network about seven years ago, a network of blogs publishing content on approximately 60 topics. GH: Authorship and authority continue to gain traction as quality indicators, and social signals are playing a growing...
Building authority through links and social media endorsements. An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Just last week, Apple sent its developers an email reminding them of the...
