If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. With this question in mind, here are some recommendations to help marketers expand their Pinterest presence.
Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that their content strategy is going to reach and engage the intended target audience.
When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work...
Creating a solid content strategy that consistently provides value to your target demographic and new visitors and then using the occasional high value content bait that stands out gets a lot of shares on its own merit and is what will have the...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. Content Strategy and Production: Armed with site crawls and a background...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to...
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). For some insights on those questions, as well as how to attain search and social...
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. Given the growing popularity of Pinterest among users, brands will do well to consider...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. One of the key takeaways for social media marketers from Tourism Australia’s story: don't be afraid to...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266...
How A Killer Content Strategy Builds Quality Links, Au Naturale! What content marketers need to know about Social TV: Keynote insights at #SESNY – Brafton How your content writers fuel your B2B social media results – #SESNY – Brafton
Like PPC, social media is an important part of a diversified marketing strategy. Thin content is not a viable onsite SEO strategy. Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that...
Marketers that dive in and do it early to develop a strategy for mobile are more likely to be the businesses that are going to win. Eric also suggests that marketers start thinking about channels as the output of the reporting instead of an input...
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. New York Internet Marketers Paid Search Beyond Google: Social Media, Bing...
With SES New York just a few days away, these tips can help you best make use of content marketing strategies in line with your event strategy. When people plan for events and conferences many people think first about specific event strategy...
Let's approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice when it comes to your marketing strategy. If this article resonates with you, and you feel your team is ticking off a lot of these...
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Evernote is good for keeping track of ideas and draft notes based on content and strategy discussions
