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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Safran thinks this influx stems from the increasing awareness and legitimacy of search engine marketing (SEM). Another thing drawing new blood into SEM is the relatively low barrier to entry, according to Safran.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method...

  5. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.

  6. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. Yes, professional online marketers share new press release SEO strategies that are actually not so new...

  7. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. The second part of the arrangement, a search solution for global digital marketers...

  8. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    SEM Tools to Target China Although Google Analytics is the most popular web analytics tool for online marketers worldwide, not so in Mainland China, Michael Xu, senior VP of business operations at Gridsum and co-chairman for SEMPO Greater China said.