This is what Anthony Cooper, MD of business intelligence company Pearlfinders, set out to explore in a blog post based on this curious finding from the Q2 2012 Pearlfinders Index. It could be a great opportunity for agencies and marketers who...
Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. A number of interesting insights into brand displeasure with the Facebook platform as a direct sales tool surfaced in Pearlfinders interviews...
Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest heavily in paid search advertising for desktop devices are still reluctant to invest heavily in mobile, despite widespread opinion that...
The Pearlfinders U.S. The lingering effects of the Gulf oil spill have given destination marketers cause to reassure consumers, addressing misconceptions about the region through digital channels, which have been key to providing up-to-the-minute...
The Pearlfinders UK Index, tracks interview topics from over 5,000 conversations with marketing decision makers in the U.K.said that in Q3 2010, one in three marketing budget holders were considering digital services.
