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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. Lessons for Modern Marketers From 'Marketing the Moon' Content marketing is nothing new, but its recent...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Strategists working on content campaigns come in two flavors – content strategists and business strategists. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...