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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    billion will be spent on content marketing, video marketing, and social media in 2013. But is it also one of the most overused and abused words you might hear from online marketers? No doubt about it, content marketing has a stamp of approval from...

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. To get an idea of how big an opportunity this represents...