UnrulyMedia today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before it is even launched. Unruly ShareRank allows advertisers to optimize their content marketing...
UnrulyMedia has released a Super Bowl playbook and an infographic that marketers will want to read and look at even if they haven’t ponied up $3.7 million to $3.8 million for a 30-second spot during the big game.
What’s striking when you look at Unruly’s list of the 20 most shared social video ads of 2012 is the content that’s not there. Super Bowl advertisers can also learn lessons from UnrulyMedia’s top 5 social video trends of 2012.
November 5, 2012: President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012...
So, who are these Unruly people and why should marketers take their Brand Tracker seriously? You can see all of the social video ads that are competing this year on Unruly’s Olympics Ads Chart, which was produced in partnership with MediaCom.
The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012. Although it is still early days, you may also want to keep your eye on Unruly’s viral video chart of top Super Bowl ads of 2012.
The IAB UK spoke with Steve Filler, the commercial director at UnrulyMedia about the myths surrounding viral videos. Filler made several points, but essentially marketers need to question their assumptions about what makes a video “go viral.