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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Devise a strategy that adds value and then ensure you have a diverse array of tactics in your strategic plan, so no one tactic can ever becomes overly relied upon. Look at other ways to grow, such as influential sites that can send relevant traffic...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Only 13% Believe Their Content Strategy is 'Very Successful' Step Back from Tactics to Focus on Strategy In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. This way your SEO will benefit from the links and...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Here's a closer look at the different functions and roles within a content marketing project, and who you need to...

  7. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. By combining SEO with a great website and effective...

  8. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    While it's vital to have your own strategy in place, keep a close eye on any reputation mistakes you see others make. I'm now the CEO of Trackur.com, a social media monitoring dashboard, and author of two books on the topic, "Repped" and "Radically...