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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Too many ads and making it too difficult for people to find...

  2. Old Sites vs. New Sites: Which Will Win in SEO?

    When the crowd endorses you, you are bound to attract a lot of inbound links and social media mentions. As you can see in the acquisition timing (grey line) from social media and viral links, their respective ranking effect timelines (blue and pink...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Social Media Integration Do the social media icons on the site go to the correct pages? To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. However, our social media efforts always return on the order of...

  6. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious and protective of our...