We are forever talking in SEO about how best to integrate SEO activity with the work of other departments, from PPC to display to social media to PR. Social Media Team Sponsorships and homepage takeovers are their area and you can use them to try...
Including social media content as a ranking factor is a perfectly logical step for search engines to take. The clear flaw in this thinking, which can be parked for another day, is that the people who make the most noise in social media aren't...
What Google Does by Gareth Owen The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers.
Top 13 Social Media Ranking Factors for SEO by Gareth Owen Social media marketing tips and strategies when developing your content online at SES London 2011 - SESConferenceExpo YouTube Channel Social Media Marketing
I'm sure everyone has their own opinions, case studies, and sites that show greater or lesser correlations between their social media engagement levels and their natural search results. Total visibility across all social media shows that your...
SEO and PPC: A Love-Hate Relationship by Gareth Owen Google And Facebook Continue To Lead Referral Traffic For Videos On Media Sites - TechCrunch In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube...
by Gareth Owen Google is working hard to push Hotpot as a competitor to FourSquare and other location based social networking sites. Social Media Links and SEO -- Spam Ye Not! Social media links have been increasingly making their presence felt in...
Two subjects have been prominent in search engine optimization (SEO) over the last month or so: the quality of sites appearing in Google's results, and the impact of social media links on ranking. This is different than the trend we saw in November...
by Gareth Owen Statistics and anecdotal evidence of how the BRIC countries (Brazil, Russia, India, and China) use social media. Social Media Advertising on Twitter - TopRank Online Marketing Blog International Social Media Marketing: Addressing...
The big news in SEO recently was the revelation that social media signals affect natural search rankings, from interviews with people at both Google and Bing -- although no indication was given to how much they affect rankings.
On-page Optimization is Dead By Gareth Owen Should You Outsource Your Social Media Marketing or Keep It In House? Social Media + Search Marketing = B2B Marketing Success By Ryan DeShazer Twitterfeed Adds Easy Money Option for Publishers...
For others, it will be weeding out site-wide contextual links, replacing them with higher quality branded and URL links, and even building some nofollowed links from social media and PR sites. As often happens, the news became a trending topic on...
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
Get your social media team to help you out by trying to get that all-important content onto the key blogger sites. Alternatively, ask your display/media team for their list of contacts at key industry sites and see if you can negotiate a deal...
