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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  2. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: The most important thing that can be gleamed from this year's report is that...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Receive quality links from reputable sites. As a standard practice, try and use appropriate internal links in your blog content so that when a syndicated blog post goes viral, those links provide incentive for readers to click through back to your...