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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What if I don't want to have individual social media profiles for each of my locations? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for each location or will [VENDOR...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI in social media. It can be particularly challenging when justifying the budget for social media marketing (SMM). You can schedule posts from multiple social media channels...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; Here are the answers from Jonah Stein, organizer of the...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Social Media Integration Do the social media icons on the site go to the correct pages? Writers and editors have strong attention to detail when it comes to the written content on your site. W3C-valid code is the one thing you can do prior to...