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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. By simply appending Facebook's tracking pixel, you can now segment website...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility. Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Social Media Plays an Increasingly Visible Role Social media has been a major player in the digital marketing landscape for the last few years. Are we taking our social media seriously? Does our social media marketing strategy stimulate the level...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Having a social media page is not necessarily a qualification. We see far too many people want to get into social...

  6. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Take stock of your web copy and recent social media content. It includes everything from blog posts, articles...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Clearly, content has become the catalyst that has driven a dramatic rise in the importance of earned...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    billion will be spent on content marketing, video marketing, and social media in 2013. Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news platforms; making a name for itself by spinning real-time...