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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types As search strategies evolve, it is becoming more and more apparent how important quality optimized content really is. Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. We are moving from a one-to-many part of the social media revolution to a shift focusing on one-to-one," said Scott.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically these folks include corporate branding, the business unit that...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Continuing an engaged social media presence Google said the latest update would make local search more closely mimic traditional organic rankings. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Social Media Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Extracting Key Data From Social to Inform Content Strategy These four areas of focus are known as "editorial...

  7. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the...

  8. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as...