The Slippery Slope of SEO by Josh McCoy Will Sponsored Stories perform better than standard Facebook ad campaigns? Social Media and Search Synergy in the Purchase Decision Process by Nathan Linnell Are your search and social media efforts integrated?
Big Brands and Bad Linking: How to Avoid Google Penalties by Josh McCoy Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing.
Funneling your Traffic into Conversions by Josh McCoy Roy's Restaurants achieves 800% ROI with mobile only campaigns and hyperlocal advertising - Google Mobile Ads Blog Why Measuring Social Media Buzz Is Not Enough - ClickZ.asia
Diversifying Your SEO by Josh McCoy How to Avoid Click Fraud in Mobile Marketing Campaigns - ClickZ.asia The Junction of Social Media & Content Marketing in New Zealand - TopRank Online Marketing Blog
Breaking the Single Keyword Obsession in SEO Campaigns by Josh McCoy Search Campaigns Boost Phone Calls to Businesses by Jason Tabeling How to be a Social Media Medic by Kevin Gibbons Social Media Influence on Consumer Behavior by Nathan Linnell
The event will be packed with sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more...
