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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  3. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. It's up to the marketing team to ensure that the blog is always full...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. Should a blog post be published on your blog or on a blog...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Myth 1: Content Marketing Is Creating a Tangible Asset, Such as a Report, Blog Post, or Video For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. Make it easy to share, embed, and blog. Support content and social marketing. Content marketing is social, and it's time to move along the content continuum from stasis to...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. That same marketer could build rapport and reduce churn with existing...