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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    That's why social media automation tools were invented. While you're still in the content creation phase, think about all the different formats and ways your content could reach your audience: via blog post, podcast, infographic, video, SlideShare...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Now that your head is about to explode with the many examples you've seen of content marketing done well by financial institutes, and with your own ideas for your series of blog posts and infographics, get it all down on paper and start...

  4. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. It's up to the marketing team to ensure that the blog is always full...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    On the Adobe blog, Stark takes us into more detail as to what fuels this growth, saying that: With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video.

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. As you saw in the image above, the client's blog received a significant traffic boost from syndicated content which...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. In our example, a blog post will be delivered on a blog and...