SEO News

Social Media Channels Customer Engagement

  1. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Marketers want the flexibility to use multiple marketing channels - from search to...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. What channels your customers are engaging in with your brand. If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The exact nature of the impact depends on the marketer, the customer, the product, the vertical, the situation and many other variables, but marketers should be aware of some of the most consistent signals from these powerful channels.

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site. The first step toward better attribution is a...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions.

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Customer engagement comparisons – "Mad Men" today: Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey...

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  9. 10 Vital Steps to Building Social Influence

    When you try to force engagement in pre-determined or designated channels, rather than inspiring action where they are, you could lose your only opportunity to influence that individual. You may not have millions to invest, but there are plenty of...