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  1. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. When you try to force engagement in pre-determined or designated channels, rather than inspiring action where...

  2. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. From a crowdfunding perspective, you'll work with...

  3. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. But where is your company when it comes to social CRM? As with the previous posts, this all designed to make social...

  4. Visualizing the Social CRM Process

    Perhaps you can look at a social media campaign you like and see what you would do to evolve it into a social CRM strategy that integrates some of the above ideas and concepts. We looked at social customer relationship management (CRM) from a high...