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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? Does the location page solution have social components included? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME...

  2. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    But the days of hearing social hyped at the expense of other channels (as if it's a zero sum game) are over. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more...

  3. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Gross views is the aggregate of views across your various social media channels. It represents the number of times users were exposed to your brand through your social media channels. The calculation will vary depending on the channels that you use...

  4. It's Time for True Social Media Analytics

    The solution to this problem is a means to bring all the data together into a single social media analytics tool where you can analyze each social channel individually, as well as analyze across channels to uncover a true holistic social media view.