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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? What type of reporting for social media does [VENDOR NAME] offer? Social Media Do I need to set up the social media profiles for each location or...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Within "the context of the cloud" – further integration of skills, channels, and technology is on the horizon and the sky is the limit! Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have been heavily...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Make a list of distribution channels and activities. For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Much is hyped about the value and "magic" of social media marketing. It's social-centric. Content marketing is social, and it's time to move...

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel.