SEO News

Social Media Campaigns Recent Search

RSS
  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. How to leverage paid social to augment paid search efforts.

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content was not only king during Apollo, it was also one of the earliest successful brand journalism campaigns in history, Scott said. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be.

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. A recent Pew Study reveals that there is crossover between social media platforms, as...