Build Brand Value and Equity How much time and money should a business invest in social media? Blogging, email and social media are all different mediums and should be messaging should be unique to those platforms
Start building up content equity on a few great sites. The traditional business model is changing thanks to social media communities and social conversations. In order to appear on the customer’s radar early and expand marketshare, brands must...
One low effort/high impact tactic we use to give this subset of keywords a bit of “nudge” is to flow internal link equity (and semantic relevance) from your "link rich pages" to your target URLs. We've also engaged in link building (both domain...
E - External Link, Equity Equity A social media platform where users communicate through 140 characters or less. When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood.
What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity. While RWD enables a single URL structure (maximum link equity) it can be tricky to implement.
Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. In 2011, there was a cleansing of sort in the social...
As I've illustrated, building equity into category and sub-category pages, which then flow to item-level pages, is essentially the secret to giving items maximum visibility in search. The home page has the most authority and equity to share with...
Yelp also has considerable brand equity in local. As South by Southwest bears down, we're seeing accelerated promotion of products that fuse social, local and mobile media (SoLoMo). This evolves from desktop search in combining pull with a new form...
Campaigns with great content pieces and backed by powerful social influencers can do extremely well in getting you both increased brand awareness and increased link equity to your site. Learn about PPC management, keyword research, search engine...
However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. Through video bloggers they can create an emotional engagement that will create brand recognition and loyalty that could...
In today's building brand equity column, "Social Media Madness -- The Sweet 16," Erik Qualman scores each company's strengths and weaknesses, along with details on how your company or brand can leverage these social media offerings.
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Google Launches Official Social Media Blog Posted by Frank Watson Feb 10, 2009 Pushing Friend...
Social Media Predictions for 2009 SEW EXPERTS: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...
In today's building brand equity column, "7 Social Media Predictions for 2009," Erik Qualman shares seven things to look for this year. It's a new year, which means it's time to raise a virtual glass within your social network and toast your...
Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. But businesses capture a lot more information via social media about their consumers than they've ever had before.
In today's building brand equity column, "Will Social Networks Become the New Inbox? But businesses capture a lot more information via social media about their consumers than they've ever had before. Just like dating, companies need to learn how to...
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. A Look Back, and a New Beginning SEM.EDU Ron Jones looks back at some highlights from his SEM.edu columns, and looks...
BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Social Community: Free Pancakes Anyone? SEO Friendly Shopping Cart Nov 26, 2008 So, I'm trying to find a decent...
In today's building brand equity column, "President 2.0," Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy.
