Build Brand Value and Equity How much time and money should a business invest in social media? Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together...
Start building up content equity on a few great sites. The traditional business model is changing thanks to social media communities and social conversations. In order to appear on the customer’s radar early and expand marketshare, brands must...
One low effort/high impact tactic we use to give this subset of keywords a bit of “nudge” is to flow internal link equity (and semantic relevance) from your "link rich pages" to your target URLs. We've also engaged in link building (both domain...
E - External Link, Equity Equity A social media platform where users communicate through 140 characters or less. Widely used on social network platforms in order to associate a tweet/comment with something.
The biggest SEO issue regardless with mobile sites is in dealing with and mitigating divided link equity. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of...
Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. In 2011, there was a cleansing of sort in the social...
The home page has the most authority and equity to share with other URLs. Since the home page (and, by progression, major category pages) represent a site's overall authority and equity, this is valuable territory to carefully position links to the...
Yelp also has considerable brand equity in local. As South by Southwest bears down, we're seeing accelerated promotion of products that fuse social, local and mobile media (SoLoMo). But Foursquare continues to lead the way as this social local...
Campaigns with great content pieces and backed by powerful social influencers can do extremely well in getting you both increased brand awareness and increased link equity to your site. Learn about PPC management, keyword research, search engine...
However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. Through video bloggers they can create an emotional engagement that will create brand recognition and loyalty that could...
In Italy, brand equity plays an important role. This one-day forum will examine the latest marketing strategies, including social media, mobile, and search marketing, for global markets with a special emphasis on the Asia-Pacific and Latin America.
This session will arm you with the information you need to know about migrating budget to digital without impacting your brand awareness or the equity you have built up in your brand. If you attend this session, you will learn strategies for...
Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Amber Naslund of Radian6 on Social Media for the...
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Insight into FB/Social Media Users based on FB...
Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! The opening keynote was by Guy Kawasaki, a founding partner and entrepreneur-in-residence at Garage Technology...
Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! So far, over 40 online publishers will participate.x higher click rates than typical ads on social media .
Social Media Madness -- The Sweet 16, Part 2 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the second four contenders in the "Sweet 16" of social media.
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses...
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Check out this scoreboard of each company's strengths and weaknesses...
