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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. By simply appending Facebook's tracking pixel, you can now segment website...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Advertisers must seize the opportunity to capture and engage potential consumers across mobile...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Retailers have begun marketing campaigns on mobile...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It shows how keywords are related by volume in social media over the last 30 days. Use of social media and especially hashtags. I was able to find a few examples of paid media, which I'm glad to see. The same is true with smaller campaigns...

  8. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This week, Unruly Media shared its 10 social video predictions for 2014. It's a game-changing move by the social network, with Morgan Stanley predicting Facebook video ads could be worth $1billion market to the social media giant by the end of 2014...