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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Use multiple media types While it appears there was a decrease in 2014, the correlation between search and social is still very high. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically these folks include corporate branding, the business unit that...

  3. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Channel data must not live in silos, so marketers should...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  6. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Social media traffic made up 1.6 percent of all site visits in Q2.percent of social visits came from a mobile device in Q2. While some sites experience nearly a quarter of their traffic from social, the report said, on average, social media traffic...

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. Whether your day-to-day focus is business management, marketing, sales, SEO, social...

  8. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. How to leverage paid social to augment paid search efforts. The one-day conference will cover all the critical aspects of...

  9. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...