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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    It is brought to you and programmed by Search Engine Watch and our parent company Incisive Media, in association with SEMPO. How to leverage paid social to augment paid search efforts. The one-day conference will cover all the critical aspects of...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. By simply appending Facebook's tracking pixel, you can now segment website...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Retailers have begun marketing campaigns on mobile...