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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers, can we all agree that proxy metrics such as likes and shares are not effective at measuring true campaign performance? Start exploring how you can measure performance metrics and customer lifetime value to create more meaningful...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In fact, backlink quality is one of the most important SEO metrics as it relates to off-page factors, Searchmetrics says. Use multiple media types What's more, the correlation values regarding coefficients out of the social sector have decreased...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  4. Twitter Speak From @ to Z – Terms & Definitions

    It offers tracking metrics to help you know how many people are clicking your link. You can sign-up for a free bit.ly account so that all of your tweets and their metrics are in one spot. This glossary contains all the key Twitter terms and...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Page views, events, goal completions, and other metrics are hit-level metrics. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi...