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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Then, use Facebook advertising to re-engage the product-category page visitors...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    As companies continue to invest their marketing dollars in the social media space, they will need to be able to quantify their results. With the need for specialized talent, such as a community manager or social strategist on staff, the investment...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. I've been thinking about our marketing campaign, and here it is! Lisa's team wrote on the company's blog almost every day...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid...

  7. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. Email marketing amplifies all other activities as users are brought...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile.