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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    We basically looked at a weather map of the storms to see which states were being hit," Leviticus Williams, social media specialist at Chegg told Twitter. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  3. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. By simply appending Facebook's tracking pixel, you can now segment website...

  5. Social Advertising Revenues Forecast to Grow 31% in 2014

    With the need for specialized talent, such as a community manager or social strategist on staff, the investment into social advertising goes past media spend. While many large advertisers have been utilizing social media advertising for the past...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.