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  1. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  2. March Madness = Search and AdWords Madness?

    Trends on social media outlets such as Twitter also transformed during March Madness and even subsequent to the completion of last Monday's game. Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Look up stream to determine the impact as you would with other media channels. Eric mentioned that for upper funnel campaigns...

  4. New Targeting & Tools for Small Advertisers on Twitter

    Having studied the promoted and sponsored space for quite some time, it's clear that businesses of all sizes can not solely rely on earned or owned media in social channels. While the company positions for broader interest in its paid media...