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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Driving Mobile App Activity Through Social Ads When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Once mobile ads are served, advertisers should think...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Your links, paid search, and social media acts as the icing, but your content, information architecture...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Buying banner ads on search? Social media marketing has become a routine part of SEO recommendations. video (ideation/production/promotion), and viral content production/promotion. Google looking more like a portal (a la Lycos back in the day)?