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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Free Getty Images: What is Getty Giving & Getting in Return?

    Where enabled, you may embed Getty Images Content on a website, blog or social media platform using the embedded viewer (the “Embedded Viewer”). If the embedded image has nothing to do with the ads and doesn't relate to them in any fashion, but is...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Too many ads and making it too difficult for people to find...

  4. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Buying banner ads on search? Social media marketing has become a routine part of SEO recommendations. Certainly, over the course of the past 10 years, what that natural presence might be has changed quite a bit (search results are no longer links...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. Content publishers no longer control how and when their audience will...