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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Then fill in the rows with the companies on your list, starting with your company at the top to help you compare.Remember to fill out the rows for both categories of ads – branded and non-branded. If you want to really drill down deeper into what...

  2. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Social Media as Any Interaction Social Media as the First Interaction This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to meet and talk about strategy, methods and opportunities; Most people think social media is free but there is a high cost of time and effort if...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A newspaper company wants to add an archive with 200k pages. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and...